UCSD Business Economics student and aspiring PM at the intersection of design, short form media marketing, and creative strategy. I work best where curiosity meets execution.
Projects &
Case Studies
Some of my best work...
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Venmo Storefront Case Study
A 7-month PM fellowship at UCSD. I conducted user research, wrote PRDs, and led a 3-person cross-functional team to redesign and ship a product end-to-end.
Pantry Pal
End-to-end UX capstone for UCSD's design program. I moved from discovery research through ideation, wireframing, and a polished high-fidelity prototype presented to faculty and peers.
Align Your Stars
Overhauled recruitment operations as VP of Recruitment at UCSD's Alpha Kappa Psi. I built a custom recruitment portal from scratch and ran a campaign that broke every previous record.
BeReal(In Progress)
A product management deep-dive into BeReal's retention and engagement mechanics. I identified core drop-off points, proposed feature solutions, and stress-tested them through user interviews.
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Background &
Expertise
Work Experience
Project Manager
Short-form media production company. Managed influencer social media campaigns for creators with 10M+ followers - including AMP Group, Michelle Khare, and Law By Mike.
- Orchestrated campaigns for AMP Group, Michelle Khare, and Law By Mike (10M+ followers each)
- Overhauled Discord and Notion teamspaces for 20+ members, simplifying the production pipeline
- Instituted the first SOPs to standardize operations and reduce onboarding time by over 100%
- Built a Kanban-based backup system archiving 40+ client-approved ideas
Consumer Behavior & Market Analysis Extern
Premium audio and lifestyle brand. Designed and executed a consumer insights research initiative - from survey design through quantitative analysis and executive presentation.
- Distributed consumer insights survey to 100+ respondents; analyzed purchasing behavior and brand trends
- Conducted analysis on 200+ data points using AI-driven tools and Google Sheets to extract KPIs
- Developed 8+ data visualizations illustrating trends in consumer preferences
- Presented findings to 300+ other externs and 5 program managers
Marketing Associate
Nationwide fast-food chain. Executed paid and organic social campaigns across Meta, TikTok, and X - driving reach, engagement, and brand awareness through short-form content.
- Delivered an average of 29.2M impressions across Meta, TikTok, and X; peaked at 41.3M
- Secured 109M impressions and 206K engagements in a single campaign via strategic segmentation
- Maintained a 17.1% engagement rate at peak by redefining standards for modern short-form humor
- Contributed to 15 video projects across 6 campaigns for paid, organic, and television placements
Education
B.S. Business Economics
UC San Diego - Rady School of Management
Product Manager Fellow
Product Space, Inc.
Skills & Tools
Product
Design & UX
Growth & Marketing
Tools & Tech
Beyond the screen
The best products don't just solve problems. They make you feel something.
Hey, I'm Val, a UCSD undergraduate studying Business Economics. I found Product Management at the exact intersection of everything I love: people, art, and building.
Growing up, my parents' philosophy was 'try everything.' Photography, watercolor, Taekwondo. I did it all. That same curiosity carried into college, where business and design both felt like natural extensions of who I am. Product Management was the answer that let me pursue both without choosing.
My goal is to bridge creativity and strategy. I want to bring ideas to life while keeping the user at the center of every decision. I care about building things that are not just functional, but genuinely meaningful.
Outside work
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What I'm looking for
PM, APM, or growth/strategy roles at product-driven companies, ideally somewhere that values both analytical rigor and design taste. Open to full-time and internship opportunities.